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About us

Up Choice - No.1 online gift shop in Australia for unique pieces at great prices!

Welcome to the Up Choice store, where you can buy gifts online Australia wide & have them shipped to your door- no trips to the mall, no hours searching for something different, and most importantly no fuss!

Established in 2012 and based in Brisbane, our aim is to bring a special selection of home decor, kitchenware, stationery, jewellery and accessories to shoppers looking for better choices at lower prices. We believe you shouldn't have to pay more for something special - you can buy brand name & designer pieces at Up Choice for significant discounts off the recommended retail price. We also aim to provide a higher level of service than any other online gift stores in Australia, which is why we offer next day dispatch, fast shipping, gift wrapping options, and easy returns.

VISION “Our vision is to bring the world to our local community through the print media, products & services, and to be recognised as a leading product & service provider in the community.”

PURPOSE “To enable our teams to work together effortlessly so as to help out team thrive.”

MOTTO Learn, Love, Live Local!!!

Happy shopping with us!


Welcome to order online and pickup from our store where is near you!

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